India faces one of the world’s largest counterfeit challenges.
According to the Authentication Solution Providers’ Association (ASPA), the Indian economy loses ₹1.05 lakh crore annually due to counterfeit and smuggled goods.
Sectors like FMCG (whey protein, cosmetics), pharma, and consumer electronics are hit hardest .
Out of these, Nutritional supplements, Skincare and Pharma are three high risk categories that fall under ingestible & topical usage by cosumers.
ASPA’s 2025 report found that one in three FMCG products tested in retail markets showed signs of duplication or tampering.
For brands, the damage goes beyond lost revenue.
Counterfeit risks erode consumer trust, trigger regulatory penalties, and weaken investor confidence.
In pharma alone, WHO estimates that 20% of medicines sold in India are substandard or falsified, a figure that directly impacts public health and brand credibility.
This is where platforms like BanyanQI make a difference.
By combining risk intelligence dashboards, supplier audits, and compliance mapping, BanyanQI helps brands detect vulnerabilities before they escalate.
Integrated modules for FSSAI/CDSCO compliance, supplier diligence, and packaging verification ensure that every SKU is traceable and verifiable.
For consumers, visible trust signals, verified sourcing, compliance badges, and transparent dashboards become proof of authenticity.
For brands, it’s not just protection; it’s a growth lever.
Companies that embed counterfeit risk intelligence report up to 2× higher consumer retention rates compared to those that rely on reactive measures.
Counterfeit risk is real.
Proactive intelligence is the only way to stay ahead.
